THE SPIRIT OF SAFARICOM

At Safaricom Ethiopia, our spirit is driven by a passion for innovation and a relentless focus on our customers, fostering a culture of rapid learning and collaboration to shape a better future together.

PURPOSE

Transforming Lives for a Digital Future

VISION

Loved and Innovative Brand

BRAND PROMISE

Further Ahead Together

VALUES

Customer Obsessed Trust & Respect Speed & Innovation Compliance & Integrity

FOUNDATIONAL PILLARS

Fast Data Network Superior Customer Experience Inclusive Digital Financial Services Social Contract & ESG

CULTURE & LEADERSHIP STANDARDS

Earn Customer Loyalty Get it done, Together Create the Future Experiment, Learn Fast

FOUNDATIONAL ENABLERS

Data & Analytics Partnerships Talent & Future Fit Organization